HELP!

This semester I'm focusing on providing learning opportunities that address a new dynamic in classroom instruction that focuses on collaborative knowledge and student engagement with new social technologies. Being fairly technology saavy, I see the value in this and tend to embrace this dynamic. However, as an advocate for instructional technology on my campus, I do realize that others may not be as comfortable with embracing technology.....especially "social" technologies. Depending on past learning experiences and educational philosophy, faculty may or may not see the value of a different learning structure that focuses on collaborative knowledge and a more social atmosphere. I "get" that, but also realize that it makes my job pretty tough. I have many subscribers to this educational philosophy, but I would like to get more! How do you do this? I have some general ideas, but would love any suggestions that those of you have out there! HELP ME!